About

OUR VALUES

WE BELIEVE HIGH QUALITY, NUTRIENT DENSE FOOD GROWN ON HEALTHY SOILS IS BETTER FOR THE FARMER, BETTER FOR THE LAND OWNER, BETTER FOR THE PLANET, AND BETTER FOR PEOPLE WHO EAT.


OUR HISTORY


Mary Lucero, PhD

Mary’s first home was near Gallup, New Mexico. As a child she lived on both coasts and in between before returning to New Mexico. She obtained her bachelor’s degree in agricultural education at New Mexico State University, and taught science in the public schools before returning for a Ph.D in molecular biology, with a minor in toxicology. After 13 years as a research scientist with the US Department of Agriculture, she chose to pursue an independent path, and opened End-O-Fite Enterprises in partnership with David.

Dr Mary Lucero

Mary’s experience in biotechnology, agriculture, restoration, and education built the framework for the Cornerstones model she uses to help growers and consumers transition towards more regenerative food systems.

Her extensive biological knowledge guides growers in producing healthy crops and soils with fewer costly inputs. She conducts research and testing that evaluates the benefits of alternative production practices, and produces online courses that help growers and consumers restore the Cornerstones of Healthy Food Systems.


David Lucero, MA

David grew up on a cattle ranch that included a fruit orchard in Lincoln County, NM. He spent his childhood helping the family work cattle, pick apples, fix fences, and care for the land.

photo of David Lucero

David’s degree in Agricultural Business Management from New Mexico State University led him to a career in marketing with the New Mexico Department of Agriculture, where he has built markets in local, regional, and international arenas.

Here at End-O-Fite, David most enjoys connecting with farmers and ranchers, and pruning fruit trees. Always a marketer, David excels at helping growers find new outlets for their products. You can often find him out in the field, collecting soil samples, offering recommendations, and pruning tips. David also manages operations at our sister organization, JAL Farms, so cattle and fruit are an important part of his daily routine.


WHAT WE DO

WE HELP FARMERS, GARDENERS, AND LAND MANAGERS:

  • BUILD HEALTHY SOILS
  • GROW BETTER CROPS
  • REDUCE THEIR NEED FOR PESTICIDES AND OTHER CHEMICALS
  • IMPLEMENT CARBON-SMART, ORGANIC, AND/OR REGENERATIVE PRACTICES
  • UNDERSTAND WHY IT WORKS

WE ALSO OFFER HEALTH AND NUTRITION INFORMATION THROUGH OUR ONLINE COURSES AND OUR BLOG THAT HELPS YOUR CUSTOMERS UNDERSTAND WHERE THEIR FOOD COMES FROM, AND WHY IT MATTERS!

Each of us can trace our family agricultural histories in New Mexico to the 1500’s. This long presence in the region shapes our determination to help growers achieve the profitable, sustainable, and regenerative production that will ensure prosperity for another five centuries.


Let’s visit!