About

End-O-Fite Enterprises LLC Builds Health and Wellness from the Ground Up.

Health is an indicator of our potential to prosper.   

Good health begins with living soil and a clean environment.  It depends on access to fresh foods raised in healthy soils. Your own health influences everything from the quality of your personal relationships to your workplace productivity.  Poor health creates a glass ceiling that limits personal success and earning potential. 

When you ignore health until you need a doctor, you are taking risks that compromise family life and personal finance. 

At End-O-Fite Enterprises, we embrace healthy living, literally from the ground up.  Building on fundamental principles of microbiome restoration, regenerative agriculture, and nutrition, we offer products and services that help you:

  • build healthy soils.
  • grow organic food.
  • support healthy microbiomes t0 protect you from dis-ease.
  • access nutrient-dense foods and supplements that ensure complete nutrition.
  • learn about soil, nutrition, and healthy microbiomes.
  • build networks that support your health efforts.
  • In progress:  we are adding a diversified demonstration farm that includes an orchard!   Stay tuned.

We are a family business demonstrating local actions that drive global solutions. 

Let’s face it.  Everybody wants good health. Everyone wants to know that the food they eat is safe and nutritious.  Everyone wants a clean environment and a stable climate.

The new, regenerative agriculture is the solution.

Careers in agricultural marketing and biotechnology research exposed David and Mary Lucero to many public efforts designed to grow food, protect health, and restore our environment.  Despite all these efforts, they continued to see farms close,  disease rates skyrocket, environmental quality decline, and hope for the future diminish.

As their own health needs forced them to focus on better nutrition, they realized that local options for fresh organic foods were simply too limited.  Meanwhile, Mary’s research had revealed a path for improving local agriculture by restoring plant and soil microbiomes.  As they considered the impact her discoveries could have on human health and nutrition, they realized that microbial ecosystems also held the answers to regenerative agriculture, nutrient dense food production, better health, and cleaner environments.   They established End-O-Fite Enterprises LLC to share these solutions with you.

Please read their introductions below.

Meet David Lucero

My wife, Mary and I co-founded End-O-Fite Enterprises because we wanted to offer our expertise on how to build healthy soils and healthy communities using organic and regenerative methods.  I recently retired from the New Mexico Department of Agriculture, where my most recent position was the Director of the Marketing and Development Division.

One of our goals has been to build a demonstration farm- a place where we could grow some of our own food while offering workshops on building healthy soils and healthy bodies.  Now, our goals are becoming a reality. We have recently purchased a small farm in Fort Sumner, New Mexico, where we will grow a fruit orchard (apples, pears, peaches, cherries), and feed a few livestock.  We will expand to other crops as we grow.   We will also collaborate with other farms in researching the best practices for producing the highest quality, most nutritious, best-tasting fruit in the area.

Please wish us the best of luck as we begin our new chapter. We look forward to hearing from you and look forward to meeting you at the farm.

Meet Mary Lucero

Photograph of Dr. Mary Lucero

David and I have always shared interest in agriculture.  When we began our careers, it took more cash than we had to begin farming.  So David went to work in marketing.  I earned my PhD in molecular biology, and spent much of my career in agricultural and environmental biotechnology research.  There, I explored land restoration, plant and soil microbiomes, phytochemistry, and the complex interactions between plants and  endophytes.  Endophytes are microbes that live inside plants.

As I learned more about the communities of microbes we now refer to as “microbiomes,” I came to recognize that every aspect of human and environmental health is influenced by these communities, and that working with them is key, not only to sustainability, but also to prosperity.   Realization that restoring microbiomes would involve reversing many of the practices my research institution had promoted for decades, I knew an independent effort would be necessary.

I convinced David that we should start an independent company. David used a play on the word endophyte (End-0-Fite) to reveal our mission of “ending the fight” for food security, health, and sustainability.